They are all known, and surely some of them are already being carried out by your company. But have you ever wondered if you’re doing it the right way? Are you getting real results with them? We explain below the keys to attracting new customers and their correct application.
- Telemarketing.
It is a great tool as long as it is used correctly. Not only because of its effectiveness but because today companies cannot afford a cold door. Who will attend you without an appointment? It is by appointment and sometimes they fail. For this reason, it is important in every commercial department to have a person dedicated to arranging visits with potential clients like https://www.bestaustraliancasinosites.com/online-pokies/. They can be the salespeople themselves who dedicate some time a week, a person exclusively dedicated to it or outsource it to specialized companies.
What is the key to make it work? A good database of potential clients for best usa online casino, being able to contact the valid interlocutor for our needs, having prepared a clear contact argument, with a good value proposition, good training for the person who will make the calls about the company, its products and services and a lot of constancy. Success is assured. Surely if you analyze your client portfolio, a good part of them have been obtained through contacts. Hence its importance. In all sectors today the difference between one product and another, one service and another is sometimes difficult to perceive. But what you can transmit is the personality of the commercial managers, professionalism, close treatment, etc. In such a globalized world, that will make a difference for us. Therefore, you have to take advantage of any professional event, fair, session to talk to attendees, hand out cards and look for synergies and collaboration possibilities.
- Public Relations (PR) – Contact Networks
And, without forgetting, that these relationships must also be maintained with our current customers (the sometimes so forgotten loyalty). It’s good to periodically keep in touch with all clients, even those for whom you worked on a single project, since you never know when they may need a new service again. The company’s website is currently one of the best business tools available to the company. Everyone knows that the first thing we do when we are interested in something is to look for it on the Internet. If we are looking for a new supplier, etc… we will go to Google and search for their website. The first impression we will get from there. For this reason, we recommend updating the website at least every two-three years because the content and design become outdated over time. And, because the needs of the clients or the way of communicating it, together with the greater experience of the company and its clients, can make us redesign the content in more attractive ways for potential clients.
- Leverage the company website
And, not only having the web page ( website ) is basic, but also registering it in the main search engines, and sectoral databases that will help us improve the positioning of our page on the Internet.
An attractive page together with a good positioning can make our potential clients find us. In this way we will ensure that they are the ones who contact us directly (via email or telephone) to consult us about things and request budgets. And all without leaving the office.
